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Introducing: New Balance

New Balance began as an arch support company in the early 1900’s that specialized in basic orthopaedic devices. Inventor and founder, William Riley, created innovative products observing the perfect balance of a chicken's foot, which lead to the "New Balance" brand name. With the success of their arch supports the company expanded operations to include the design and manufacturing of footwear. Over 100 years later the brand continues to focus on developing well-made products that offer comfort and support, while spawning an archive of classic silhouettes and technology.

New Balance offers footwear for everyone, for everyday wear around town to sneaker head collectible special colour options. Shop New Balance at Still Life to see a variety of our favourite Winter styles from he iconic footwear brand.
New Balance 410 Winter Brights: A track-inspired classic with a sporty silhouette, the 410 is perfect for everyday wear with its low-profile retro style. The Winter Bright Collection brings vibrant colour pops to her wardrobe - even in the dead of winter.

New Balance 420The retro 420 runner pays homage to New Balance's track and field past in a classic suede and nylon ripstop material combination.

    New Balance 515Inspired by a classic Pique Polo shirt, the 515 offers the ideal combination of a timeless sneaker with modern colorways of suede and mesh uppers. ENCAP midsole technology provides support with a padded collar and and tongue delivering a comfy, cozy internal fit.

    New Balance 530 90's Remix: The New Balance 530 has become a favorite for sneaker collectors. The 90's Remix brings an edge to a classic with its entirely black-on-black leather detailing. Whether you use them for street or sport, these might just become your favourite sneakers in the collection.


    New Balance 620 RedwoodFirst designed as an iconic men's sneaker, the 620 is now sized down for the girls outfitted in a great selection of Redwood Forest-inspired seasonal colour options.

    New Balance 574: A classic New Balance silhouette, stay in style with the clean lines & comfortable cushioning of the 574. The original mashup was created in 1988 by combining 2 different New Balance sneakers and over the years has become a symbol of ingenuity and originality. Choose from Black Gold and Blue Gold for a new 'go to' sneaker for 2016.