Fall footwear options are always hot commodities as soon as the seasons start to really change in this city, and with styles now available at Still Life For Her from New York’s 80%20 (Eighty Twenty) we’re rounding out a very healthy variety of footwear options for the fashion faithful in Victoria. The 80%20 story all started with designer Ce Ce Chin’s quest for the perfect shoes to complement her fast-paced lifestyle. Having worked with some of the most celebrated names in fashion including Michael Kors and Calvin Klein; Ce Ce developed a keen understanding of the market and an intuitive sense for what is around the corner. Unable to find the perfect shoes built for everyday wear with a unique downtown aesthetic, Ce Ce followed her instincts. In true Do-It-Yourself spirit, Ce Ce set out to design her own line and 80%20 was born.
Chin used the moniker 80%20 to crystallise the notion that people tend to wear their favorite 20% of their wardrobe 80% of the time, and that is exactly the sweetspot of form and function her brand hits. Beginning as a limited run of hand painted sneakers sold exclusively to Steven Alan, 80%20 has evolved into a diverse line of sandals, boots, wedges, flats and heels. The hidden wedge was an early innovation that separated 80%20 from the competition and cemented the brand’s position, as a creative leader within the footwear market. The Original Hidden Wedge can be found within many of 80%20‘s signature styles – it elevates traditionally ‘flat’ shoes by two to four inches while maintaining the classic silhouette of a sneaker, boot, or sandal. Ce Ce often calls it the padded bra of footwear.
Over the years, the brand has attracted a cult following of highly mobile generation of indie entrepreneurs, designers, and artists. More recently, the brand has been tagged as “streetwise gear from Nolita to Costa Rica” and “essential apparatus for cupcake culture coquettes.” The brand has earned a coveted spot–revered by the geek chic and the Zooey Deschanel set. Chin caters to a very discerning clientele, but she has a secret weapon—she’s a native of the tribe, so there’s no guesswork. And her shoes quickly become a can’t-live-without item which speak for themselves.
Fall 2012 footwear styles from 80%20 are available now in store at Still Life For Her and online on our new Online Store!